The Oscars of Greeting Cards

I was talking with the owner of a building the other day about getting shooting access. As it turns out, his main business is in greeting cards. I never knew it, but apparently, this is the award a group like Hallmark wants to win for designing a perfect greeting card – the Louie Award.

I love that it’s in the category of “Creatively Finished – $2.50 and Below.” According to the Greeting Card Association’s website, the Card of the Year Awards in 2008 went to American Greetings of Cleveland, OH for Get Well/Feel Better (Above $3.00 price break) and Great Arrow Graphics of Buffalo, NY for Valentine’s Day ($3.00 & Below price break). Nice. The awards are named after German lithographer Louis Prang, who is credited with introducing color lithography to the U.S. card industry in 1861 and is considered the “Father of the American Christmas Card.”

-SCOUT